Visible need
Clients bring real nervous systems into the chair. The service can either create safety or add friction.
Investor overview
Every chair holds a market.
The Care Chair™ is trauma-informed beauty education built to become the recognizable standard for care, consent, and client trust.
01
Beauty services are intimate. The industry trains for technique, not the moment a client shuts down.
The category gap
A visible need with no shared professional language.
Stylists, estheticians, makeup artists, and beauty advisors already encounter distress, sensory overwhelm, trauma cues, and consent-sensitive moments. Most have never been given practical language for what to do next.
Missing training
Traditional beauty education does not teach trauma-aware communication, pacing, consent, or boundaries.
Recognizable signal
Clients need an easy way to find professionals who understand care-first service.
Origin to product
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Born in survivor service. Built for scale.
The Care Chair translates Veronica Robles' nonprofit work with survivors into a professional curriculum beauty teams can actually use behind the chair.
Survivor-informed
The original insight came from real salon services where normal appointment rhythm was not enough.
Professionally packaged
A certifiable course, badge, membership, toolkit, and directory make the care standard visible.
Product suite
One certification opens the ecosystem.
The Care Chair is not only a course. It is a credential, a visible salon signal, a continuing membership, and a client-facing discovery layer.
CertificationMembershipToolkitDirectoryBrand partnerships
Certification
$99 online curriculum with certificate, TCC badge, and CE pathway.
Chair Side™
Monthly practice tools, experts, community, and new modules.
Salon Toolkit
Weighted capes, sensory supports, scripts, signage, and service aids.
Stylist Directory
Searchable discovery for clients looking for care-first professionals.
Proprietary curriculum
Two frameworks. One standard of care.
The S.A.F.E. Method™ and C.H.A.I.R. Protocol™ give beauty professionals memorable, repeatable language for recognizing distress and responding within scope.
S.A.F.E. Method™
S
SeeRecognize signs of nervous system activation.
A
AdjustModify pace, tone, environment, and positioning.
F
FacilitateUse grounding and predictability without acting as therapist.
E
EmpowerReturn control through choice, consent, and pause points.
C.H.A.I.R. Protocol™
C
CalmReduce stimulation and slow the service rhythm.
H
Hold spaceStay grounded, present, and non-reactive.
A
AcknowledgeValidate without judgment or over-explaining.
I
Invite choiceOffer options that restore control.
R
RestorePause, ground, adjust, or refer when appropriate.
Curriculum
Six modules. Practical by design.
Trauma awareness
How trauma can show up in the salon and where scope begins.
Reading the client
Body language, behavior shifts, and the Pause-Adjust-Proceed approach.
Communication & consent
Permission-based language and ongoing client choice.
Sensory support
Predictable steps and reduced input for sensitive clients.
Regulation techniques
Non-clinical breathing, grounding, and calming practices.
Boundaries & safety
Referral language, self-care, and professional limits.
Market opportunity
A trusted mark for a large licensed workforce.
At $99 per certification, the first market does not need mass adoption to become meaningful. Membership, toolkit, directory, and retail or brand licensing sit on top of the model.
1.9M+Licensed cosmetology professionals in the U.S.
575K+Actively employed cosmetologists cited in source deck
$99Entry certification price point
$2.34MAnnual membership example at 10K members
Market and model figures are based on source deck assumptions and should be validated before diligence materials are finalized.
Revenue architecture
Certification creates the first transaction. Membership compounds it.
The model starts with a low-friction credential and expands into recurring professional support, physical salon tools, discovery, premium listings, booking upside, and brand partnerships.
One-time certification revenue with badge and certificate.
Chair Side™ continuing practice, community, and expert support.
High-intent upsell for certified salons and professionals.
Discovery, premium listings, and booking upside.
Go-to-market
Start where mandate and credibility can move fastest.
The original plan uses Nevada as the launch market, then expands through state boards, luxury beauty relationships, and adjacent service categories.
Nevada launch
Introduce curriculum to the Nevada Cosmetology Board; pilot around a focused professional base.
Multi-state + retail
Scale into additional states; present finished product to luxury retail relationships; expand curriculum tracks.
National standard
Pursue broader CE adoption, accreditation pathways, international licensing, and category ownership.
Why this wins
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The moat is not just IP. It is credibility.
Veronica brings 29 years in beauty, 15 years as a National Makeup Artist for Chanel, nonprofit survivor work, and relationships across both the beauty and civic worlds.
Founder-market fit
Built by someone who has lived the chair, the counter, the luxury floor, and the survivor-service gap.
Proprietary language
S.A.F.E. Method™ and C.H.A.I.R. Protocol™ make the behavior teachable and ownable.
Visible standard
A certificate, badge, and directory create recognition that clients and salons can understand immediately.
Regulatory path
If embedded into CE requirements, the curriculum can move from helpful resource to protected standard.
Use of funds
$200,000
Seed investment for 20% equity, funding the finished curriculum, filming, LMS/site infrastructure, clinical content support, legal/IP, marketing, and launch operations.
The investment
The next standard is care clients can recognize.
Join us in building the certification, credential, and visible trust mark for trauma-informed beauty care.
$200,000Seed investment
20%Equity opportunity